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Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses
to use as a lens to judge what is acceptable.
Are these new values randomly chosen or is there a pattern?
Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.
There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite.
Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future,
you would do well to read this book.
- Sales Rank: #6363 in eBooks
- Published on: 2012-10-02
- Released on: 2012-10-02
- Format: Kindle eBook
Review
"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" ---Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive
Review
“Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?”
—Harvey Mackay, author of the #1 New York Times bestseller Swim With the Sharks Without Being Eaten Alive
“If you're trying to get a grip on why we do what we do, there's a way forward: It's Pendulum. Roy Williams and Michael Drew have explored the profound shifts in society from ancient times to now and created a blueprint to civilization. To understand your clients, to understand the market, to understand your own motivations – read Pendulum.”
—T. Harv Eker, author of #1 New York Times bestseller Secrets of the Millionaire Mind
“How do you predict what kind of society we're in? How do you know when's the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through history's ups and downs and the cultural shifts that ripple through every generation. They've written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone is thinking about how to live in the now—and in the future.”
—Tony Hsieh, CEO of Zappos and New York Times bestselling author of Delivering Happiness
“In today's business environment you need to anticipate and understand consumers as never before. You need to drive change and create step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it in Pendulum. They've looked in the mirror of history, and found a reflective pattern. And while every businessperson is running the gauntlet of business, they can use the book to become more competitive, nimble and ready to drive change and grow! Every generation thinks a bit differently than the previous one – and Pendulum tells you why. Saddle up for an insightful read, and an essential tool.”
—Jeffrey Hayzlett, Former CMO Kodak, Global Business & Marketing Authority and bestselling author of The Mirror Test and Running the Gauntlet
“If you want to better understand the world we live in, then read Pendulum. Roy H. Williams and Michael Drew have uncovered the secrets to how society shifts from generation to generation—and why that matters to all of us.”
—Marci Shimoff, New York Times bestselling author of Happy for No Reason
“If you've ever wondered why people did what they did, why cultural change happened and even what led to some of mankind's greatest discoveries, then Pendulum has the answers. Roy H. Williams and Michael Drew take you through three millennia on an astounding roller-coaster ride of shifts in society to get at the heart of why we do what we do—and how we can understand not only where we are, but where we're going.”
—Greg S. Reid, co-author of Think and Grow Rich: Three Feet from Gold
“Pendulum is a profoundly powerful read. This revelatory new book provides insight to social trends that will emerge in the years to come. Pendulum impacted how I approach business and it will change how you view the world.”
—Rich Christiansen, entrepreneur and USA Today bestselling author of The Zig Zag Principle
“If you want to know where the future is headed and prepare for what is to come, then you have to read this book. Pendulum will help you better understand society and social behavior like it has never before been explained. This book is a true gem and a must-read.”
—Randy Garn, CRO of Prosper Inc., and co-author of the New York Times bestseller Prosper: Create the Life You Really Want
"Pendulum may be the most important book you read all year. This is not a book about business but one about how culture has changed, which will dramatically alter the way you must do business. It will open your eyes to exactly what is happening in the world today and how your business must respond. "
—Eric Rhoads, Publisher, Radio Ink
“We've all heard how history repeats. Now we know why. We humans swing from selfish to social every generation or so, and civilization swings with us. In their surprising, insightful and witty new book, Pendulum, Roy H. Williams and Michael Drew explain us to us. They explore the real reasons behind some of civilization's greatest advances—and retreats. They show us why we repeat ourselves—but they also give us the tools that might prevent future catastrophes.”
—Robert J. Hughes, former Wall Street Journal reporter and author of Late and Soon
"Times change, but some things remain consistent: People either think of themselves or of others. The question is, how do you know when (and what does it mean) Roy H. Williams and Michael R. Drew have figured that out in Pendulum, their razor-sharp look at cultural shifts over the last 3,000 years (and the next ones too). Whether you try to come up with a new dish at KFC, a special pie at Pizza Hut or a menu change at Taco Bell, you need to know your customer. Pendulum gives you that knowledge.
— Jonathan Blum, SVP and Chief Public Affairs and Global Nutrition Officer of YUM brands
About the Author
Michael R. Drew, a leading book marketer in the publishing industry, has propelled nearly seventy-five books onto national bestseller lists, including the Wall Street Journal, USA Today and the New York Times.
Roy H. Williams is the bestselling author of several books, including Destinae, The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of Ads, which was named the Wall Street Journal's number one business book in 1999.
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Most helpful customer reviews
1 of 1 people found the following review helpful.
Terrific read to understand macro trends
By Michael Davis, the Speaking MD
In the book Decisive, authors Chip and Dan Heath remind you that predicting the future is not really possible. Pendulum is NOT a book about predicting the future - authors Roy Williams and Michael Drew are clear about this. What it IS is a fascinating look at societal trends over the past three thousand years. The idea that we swing between a pendulum of 'Me' and 'We' focus is not just interesting, it can be valuable in how to create and deliver you messages to the marketplace, how to be ready for a change from a 'Me to We' or a 'We to Me', or understand when either is reaching a peak.
Read this book if you want to better understand the macro forces which shape and drive our society.
11 of 12 people found the following review helpful.
If you were successful in the 80s, your instincts may not serve you well
By pbm
In the fall, the grass turns brown. In the spring, the grass turns green.
As a child, when you understand the changing seasons, you'll know which clothes to have ready for chilly mornings in the fall or winter.
What if we discovered that there are `macro-seasons'? Macro-seasons could be longer stretches of time for cycles to occur. What if the cycle was about the same length as a human life? It would be hard for us to see, but once we recognize the pattern, we could better relate to people looking for products and to people finding fulfillment in giving generously to non-profits.
The Pendulum Swings
"Pendulum" by Roy Williams and Michael Drew shows that these `macro seasons' are real. "Pendulum" looks at history and uncovers a predictable swing of public opinion--largely moving from one kind of excess to moderation then to a second excess then back to moderation. With three thousand years of history, the authors show the pendulum's cycle. Better yet, you can find the way to understand what people will desire in the coming days.
I've watched Roy Williams for quite a while and he's had a habit of being right, so I expect him to keep his record intact with what he says in "Pendulum".
Here's a big hint: If you enjoyed success in the 80s, your natural instincts may lead you away from success today--just like pulling out the swimsuit in fall.
Get prepared for the coming change of seasons by reading "Pendulum".
0 of 0 people found the following review helpful.
I did enjoy the references to events in the Bible
By Kenneth J. Henseler
Mr Williams gave flesh and body to some trends I had noticed myself, especially in the area of music. No, musically 'The 60's' isn't 1960,1961 or 1962. They started in 1963 and ended in 1969. And I see similar patterns in music before and after. Although it isn't a Christian book by ANY means, I did enjoy the references to events in the Bible. An easy read full of thought provoking ideas.
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