Download Ebook The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips
Those are several of the benefits to take when obtaining this The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips by online. But, exactly how is the means to obtain the soft documents? It's quite best for you to see this page considering that you can get the link web page to download and install the book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips Just click the web link provided in this post and goes downloading. It will certainly not take significantly time to obtain this e-book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips, like when you have to choose publication shop.
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips
Download Ebook The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips
The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips. Welcome to the very best internet site that available hundreds kinds of book collections. Below, we will certainly present all books The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips that you require. Guides from famous writers and also publishers are offered. So, you could enjoy now to get one at a time sort of publication The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips that you will browse. Well, related to guide that you desire, is this The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips your choice?
Why need to be book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips Book is one of the very easy sources to seek. By obtaining the writer and motif to get, you can locate a lot of titles that supply their information to acquire. As this The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips, the inspiring publication The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips will certainly provide you what you need to cover the work deadline. And why should remain in this website? We will certainly ask initially, have you more times to choose going shopping guides as well as look for the referred publication The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips in publication establishment? Lots of people may not have sufficient time to find it.
Thus, this website provides for you to cover your trouble. We show you some referred publications The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips in all types as well as styles. From common writer to the popular one, they are all covered to offer in this site. This The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips is you're searched for publication; you merely have to visit the web link web page to display in this internet site and afterwards go for downloading. It will not take often times to obtain one book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips It will rely on your web connection. Simply purchase and also download the soft file of this book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips
It is so very easy, right? Why do not you try it? In this site, you could also locate other titles of the The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips book collections that may have the ability to assist you discovering the most effective option of your work. Reading this book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips in soft file will also ease you to get the resource conveniently. You could not bring for those publications to somewhere you go. Only with the gadget that always be with your anywhere, you can read this book The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips So, it will be so swiftly to complete reading this The Oxford Handbook Of Pricing Management (Oxford Handbooks), By Özalp Özer, Robert Phillips
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and
academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural
issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
- Sales Rank: #878076 in eBooks
- Published on: 2012-06-07
- Released on: 2012-06-07
- Format: Kindle eBook
Review
"This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in real world considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should have been set ten times as high. But then you should still buy it."
--Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University
"As an emerging and explosive field, pricing management research has been approached from multiple disciplines with many industry applications. The strength of this book is that it provides a comprehensive view of all such different disciplinary approaches, and in some cases, cross-disciplinary and integrative works, with an eye of a diverse set of industry application. It is a great reference for any researcher in this field."
--Hau Lee, Thoma Professor of Operations, Information and Technology, Stanford Graduate School of Business
About the Author
Özalp Özer has been a faculty member at Columbia University and Stanford University. His areas of specialization include demand and supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning, and pricing management. His articles on these topics have appeared in leading academic journals such as Management Science and Operations Research. National Science Foundation and Fortune 500 companies have supported his research and teaching activities. He is an active consultant to industries such as high technology, automotive. He has developed and commercialized algorithms that optimize market timing, pricing, and inventory replenishment decisions. He has been invited to present his work at conferences and has given lectures at universities such as Harvard Business School and London Business School. He received his Ph.D. and M.S. degrees from Columbia University.
Robert Phillips is Director of the Center for Pricing and Revenue Management at Columbia University. Dr. Phillips has experience in pricing and revenue management in a wide variety of industries including airlines, hotels, rental cars, automotive, air freight, cruise lines, retail, and financial services. He is the former CEO of Talus Solutions and of Decision Focus Incorporated and the author of the widely used textbook, Pricing and Revenue Optimization. Dr. Phillips has served as a lecturer at Stanford University Business School and has published in many journals. He received his Ph.D. from Stanford University in Engineering Economic Systems.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great Book!
By Julia
I found this book extremely helpful and very exiting. I am doing my PhD in Management science, and this text made me add pricing management to my "research interests" field. It is a very thorough and comprehensive review of current publications in the field of pricing, real-world examples and there are a lot of prospective research ideas in the end of each chapter.
The price is somewhat high, especially for a student. But it is definitely worth it. I purchased a Kindle edition to save some money, and it is pretty readable. Formula is well formatted, graphs look good and there was only one unscalable table. I am saying this because I have bad issues with formula in some of my other Kindle edition textbooks.
0 of 0 people found the following review helpful.
Great book for academics and practitioners.
By Wedad Elmaghraby
It is refreshing to find an academically rigorous book that addresses the multiple facets of pricing -- from optimization tools that characterize and obtain the 'best price(s)' and basic economic concepts to structure the formation of those prices -- to social norms and management implementation challenges that shape the way prices are implemented in practice.
I recommend this book to those searching for an resource that exposes themselves/ their students to the various lenses by which to view pricing management.
0 of 0 people found the following review helpful.
Excellent book on pricing to know pricing methodologies across various ...
By chintamani modak
Excellent book on pricing to know pricing methodologies across various industries and pricing in depth knowledge.A must reference book for anyone in the pricing field.
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips PDF
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips EPub
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips Doc
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips iBooks
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips rtf
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips Mobipocket
The Oxford Handbook of Pricing Management (Oxford Handbooks), by Özalp Özer, Robert Phillips Kindle
Tidak ada komentar:
Posting Komentar